Despite our naturally olive-toned, yellow-based skin complexions, we Asians have always had an unusual fascination with Caucasian appearances and have used it as a benchmark for true beauty. Hence, the resulting products designed specifically for the Asian market:
- Whitening face masks
- Whitening face creams
- Whitening face powder
- Whitening night cream
…you get the idea. This obsession with staying “white,” however, goes beyond the aesthetic. The fear of sun exposure and disdain for bronzer is not just about looking pale, but preventing skin damage.
In the Kim household, sun protection is a serious, SERIOUS business. Our cocktails of choice, Coppertone and Neutrogena, are available not just in the summer months, but year-round. Sunblock can be found on the shoe cabinet in the garage, on the bookshelves in the office, in the medicine cabinets in the bathroom – again, you get the idea.
I took the liberty of ensuring even our pet canine Soba is properly equipped for the hottest season of the year as well, especially because he is primarily an outdoor dog.
And as Soba is my mother’s son, it’s only natural that Mama Kim is just as on board about skincare as he is. In testing out a new product recently, it was important that sun exposure was minimized but my mother, being a fitness FANATIC, couldn’t bear the idea of not being able to go outdoors. So behold.